During a flood, the pot floated and moved towards south from Kailash. Lord Shiva in the disguise of a hunter, broke the pot with an arrow and the amirtham spilled as "AMIRTHA THEERTHAM". Mixing the amirtham of the Kumbha with sand Lord Shiva emerged as LINGAM. The sacred place where he gave darshan as "KUMBESWARAN" is now called as KUMBAKONAM.
Though rituals and archanas are done daily for the god, some special festivals are celebrated annually, which make the people gathered in large numbers and make their minds purified. Among the various festivals MAHAMAHAM that is celebrated once in twelve years is of very great importance.
The modern Kumbakonam is the nerve - centre
of all the commercial activities in Tanjore
District.Plenty of diverse small scale industries thrive
in this town, chief among them being Silk, Scented & Shredded Supari,
Chewing Tobacco, Brass & Stainless Steel
Wares, Icon & Pith ware, Cosmetics etc.
The town has also been well - known for its prestigious educational institutions
which have turned out eminent stalwarts in diverse spheres. It is perhaps
because of this fact that the premier college of this ancient town namely the Government
Arts College is proudly acclaimed as the "Cambridge of South India".